Business — Arnold Palmer — Arnold Palmer

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Ninety Moments
for
Ninety Years

Golf legend and philanthropist Arnold Palmer lived every day to the fullest. Browse these 90 incredible moments from his life.

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Aug 25

Aug 25 #74: Breakfast of Golf Champions

90 for 90

Business

Wheaties produced another great box of cereal—and an even greater effort—when it put Arnold Palmer on the "Breakfast of Champions" in 1999 and tied his appearance to a fund-raising effort for cancer research.

Aug 16

Aug 16 #65: Timely Relationship

90 for 90

Authentic, Business

In 1967, Rolex and Arnold Palmer began one of the great, longstanding relationships in business, a complementary partnership at the top of the game.

Jul 23

Jul 23 #41: Arnold Palmer's Restaurant

90 for 90

Business

There could have been a million, but Arnold Palmer didn’t want that. There’s only one Arnold Palmer’s Restaurant, and it’s in La Quinta, California, not far from Palmer’s desert home.

Jul 10

Jul 10 #28: Good Traction

90 for 90

Authentic, Business

It was a smooth relationship between Arnold Palmer and Pennzoil, which yielded a beloved series of ads featuring the golfer and the Toro tractor on which he and his father spent so much time.

Jun 30

Jun 30 #18: Global Launch

90 for 90

Global, Business

If Arnold Palmer dreamed of one day becoming a household name, did his dreams include Japanese households?

Jun 28

Jun 28 #16: A Handshake That Changed The World

90 for 90

Business

In 1960 Arnold Palmer shook hands with attorney Mark McCormack and the world of sports changed forever.

Ninety MomentsforNinety Years

Ninety Moments
for
Ninety Years