So much of Arnold Palmer’s success—both in golf and in life—had to do with his ability to look ahead.

Seeing shots no one else saw, envisioning the future of sports marketing, understanding the potential of GOLF Channel, the future of golf course design, the future of the game. In the mid 1970s, at lunch with the owner of Rolling Rock Brewery, Palmer told him he should stop bottling beer and start bottling water because one day it would be a big thing. He got that right, and so much else as well. Today the Arnold & Winnie Palmer Foundation continues his vision, creating a brighter future for our youth because, really, that is Palmer’s legacy: moving forward. "I’m not much for sitting around and thinking about the past or talking about the past,” Palmer once said. “What does that accomplish? If I can give young people something to think about, like the future, that’s a better use of my time.”

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